Just because a website makes content for a specific audience – say gadget owners or baby boomers – doesn’t mean that other groups won’t find and consume it as well. If you could walk into a brick-and-mortar version of your favorite news site, what would you see? Mostly women? Would you be surprised with what you found?

At Distrita, we measure and quantify web audiences. Using a combination of direct measurement and inferential statistical models, we’re able to determine the gender, age, income, and education makeup of a website’s traffic. We’re asked so frequently which websites are the best places to reach niche audiences, that we decided to create a definitive ranking for each group. We turned to our data and set to find out which websites drew the most male, female, senior, parent, wealthy and educated audiences.

Demographics by gender

Demographics by age

Demographics Overview

Demographics by location